Six months have passed since we rolled out the Luceena Prediction Feature. Back then, we referred to the old dilemma attributed to Henry Ford, who famously said that 50% of his marketing was wasted, but he just didn’t know which 50%.

In the world of marketing, there’s a timeless quote by Henry Ford that resonates with every marketer’s dilemma: “About 50% of my marketing budget is a waste of money; I simply don’t know which 50%.”