What is an Instagram Business Account?
Instagram Business Account briefly explained
An Instagram Business Account is a profile type for:
Companies
Self-employed people
brands
Organizations
It differs from a private account by:
Insights & Statistics
Contact information
Advertising features
Profile categories
Important: 👉 A business account does not make content better, but measurable.
Instagram business account advantages
Why switch at all?
An Instagram Business Account offers you:
Access to Instagram Insights
Possibility to place advertisements
Contact buttons (email, call, location)
Profile category (e.g. service, company)
Link with Meta Business (optional)
This is the minimum requirement for social media marketing.
Private account, Creator or Business?
Instagram Business or Creator account?
Brief comparison:
Private account→ no analytics, no business functions
Creator account→ good for individuals, influencers
Business account→ for companies, brands, organizations
If you sell, explain or market something: 👉 Business account.
Create an Instagram business account - step by step
Prerequisite
You need:
You don't have to create a new account - you can switch.
Step 1: Go to the settings
Open the Instagram app
Go to your profile
Tap on the three lines (☰)
Select "Settings and privacy"
Step 2: Change account type
Tap on "Account type and tools"
Select "Switch to professional account"
Instagram briefly explains the options
Select "Business"
👉 This is the moment you activate your Instagram Business account
Step 3: Select a category
Select a category, e.g:
Business
Service
Consultant
Online store
The category helps
the classification
visibility
later analysis
You can change it later.
Step 4: Add contact information
Optional, but useful:
E-mail address
Phone number
Location
This data appears as contact buttons in the profile.
Step 5: Link Facebook page (optional)
Instagram will ask you if you:
Important:
Instagram Business account without Facebook is possible without any problems.
Setting up an Instagram Business profile - the basics
After the switch, you should check
Profile picture (clear, recognizable)
Bio (factual, understandable)
Category visible or hidden
Contact buttons correct
This is not a branding tutorial - just functionality.
Change Instagram Business account - undo?
Yes.
You can at any time:
from Business → Creator
from Business → Private
Data will not be lost, but Insights may change.
Instagram Business account for beginners - typical mistakes
Switching without a goal
Ignoring Insights
Choosing the wrong category
Business account = expect more reach
Placing ads without a strategy
The account type is a tool, not a turbo.
Instagram Business Account & Insights
What you will see additionally now
After the changeover you get access to:
Reach
Impressions
engagement
Follower growth
Content performance
These are Instagram Analytics, not ratings.
Instagram business account for companies
The business account is useful for companies if
Performance is to be measured
Social media is part of marketing
Reporting becomes relevant
Without a business account, Instagram remains a guessing game
FAQ - Frequently asked questions about the Instagram Business Account
How can I create an Instagram Business Account?
Via the settings in the app → "Switch to professional account" → select Business.
Is an Instagram Business account free of charge?
Yes, the switch is free of charge.
Do I need Facebook for a business account?
No, Facebook is optional.
Can I switch from private to business?
Yes, at any time - without a new account.
Which is better: Business or Creator Account?
For companies: Business. For individuals: Creator.
Conclusion: Creating an Instagram Business account is easy - using it properly is not
Creating an Instagram Business account takes five minutes, but using it effectively takes longer.
The business account:
creates transparency
enables analysis
supports marketing
It doesn't automatically make anything better - but it makes everything measurable.
And that is the real advantage.
