You know that LinkedIn has statistics. You also know that others are constantly talking about reach, clicks and engagement. But you ask yourself: Where the hell do I actually find my LinkedIn Analytics? That's exactly what this is about. Not what analytics mean - but where they are. Click paths. Differences. Stumbling blocks.
Before you search, you need to know: LinkedIn Analytics does not exist in a single place.
The statistics are spread across
your personal profile
your posts
your company page (if available)
Depending on what you want to analyze, you will end up at a different point in the interface.
This is the first place that many people overlook.
Log in to LinkedIn (desktop recommended)
Click on your profile picture
Open your profile
Scroll down to the "Analytics" section
There you will see, among other things
Profile visitors
Post impressions
Search queries
👉 These are profile analytics, not post details.
The most sought-after statistic. And yet easy to overlook.
Go to your feed or profile
Search for your own post
Click on "Show Analytics" under the post
Now you can see:
Impressions
clicks
Reactions
comments
Engagement
These are the LinkedIn Analytics for posts - individually, not collectively.
If you manage a company page, there is a separate section.
Open the company page
Click on "Analytics" in the admin menu
Select category (e.g. visitors, updates, followers)
Here you get:
Page views
Follower growth
Performance of individual posts
👉 You can only see this data if you are an admin.
In short: No, not centrally.
LinkedIn does not have a standardized analytics dashboard like other tools:
Profile → own overview
Posts → Post-specific
Company page → own analytics area
If you want a real dashboard, you need external social media analytics tools.
Yes, it works. But limited.
Profile analytics: limited visibility
Post analytics: mostly available
Company pages: often confusing
For serious analysis: 👉 Desktop beats app. Always.
Frequent reasons:
You don't have any posts of your own yet
Your profile is new
You are not an admin of the company page
The app shows less data
LinkedIn updates with a delay
If LinkedIn Analytics are not displayed, it is almost never due to a bug - but to permissions or context.
Quick checklist:
Use desktop instead of app
Change cache / browser
Check whether you are really an admin
Adjust the time period
Patience: Data does not come in real time
LinkedIn Analytics are slow. This is normal.
For classification:
Profile analytics → Visibility of your person
Post analytics → Performance of individual content
Company page analytics → Brand & page performance
Many people confuse the two. Then they look in the wrong place.
Where can I find LinkedIn Analytics? Depending on the context: in the profile, under individual posts or on the company page.
Why don't I see any statistics? Mostly posts, admin rights are missing or you are using the app.
Is there a central LinkedIn Analytics dashboard? No. Only separate areas.
Are LinkedIn Insights and Analytics the same thing?Colloquially, yes. LinkedIn uses both terms loosely.
Finding LinkedIn Analytics is not an analytics problem, it's a navigation problem.
The data is there, it's just
distributed
context-dependent
poorly explained
If you know whether you want to analyze profile, post or company page, you will also find the appropriate statistics.