Creating a LinkedIn company page sounds like a compulsory exercise. And it is. But one with consequences. Because this page is later: your official company presence, your content distributor and your basis for B2B marketing, recruiting and reach. And yet an astonishing number of LinkedIn company pages are half empty, set up incorrectly or simply forgotten. Here's a no-nonsense, functional guide. No branding talk. Just what you really need.
A LinkedIn company page (also known as a company page or business page) is not
your personal profile
a creator profile
a career page (that comes later)
but: 👉 an official company profile that exists independently of individuals.
Employees can link it, share content, the algorithm recognizes it as an organization.
Not just any account can get started.
You need:
a personal LinkedIn profile
a confirmed e-mail address
a profile that is not brand new
a certain trust status (unofficial, but real)
LinkedIn does not say this openly, but new or empty profiles fail more often.
The actual starting point:
Log in to LinkedIn
Open the menu
SelectCreate company page
Select page type (usually: Company)
This starts the process of creating a LinkedIn company page.
Now come the mandatory fields:
Company name
LinkedIn URL
Company Website
Industry
Company size
Company type
Practical tip: 👉 Don't invent "Marketing & Consulting & Innovation". LinkedIn thinks in categories, not claims.
Mandatory, not a nice-to-have.
Logo: square, clear, legible
Cover picture: calm, not overloaded
These assets help determine whether your page looks serious or like a placeholder.
A LinkedIn company page without a visual basis is not favored by the algorithm.
The description is not a pitch deck.
What LinkedIn wants here:
clear activity
clear target group
clear language
No buzzwords, no vision statements. LinkedIn is not an about us text from 2014.
Very important, often forgotten.
You can:
Addpage administrators
Assign roles
Separate marketing or HR access later
If you start alone: ok, but plan for others to post or analyze content later.
LinkedIn offers simple CTAs:
Visit website
Get in touch
Learn more
Don't overthink it: a clear CTA is better than none at all.
Click. That's it.
Your LinkedIn company page has now been created - but is still far from being put to good use.
Many pages die right here.
After the setup, you should at least
Post your first post
Invite employees to follow the page
Update the profile regularly
A company page without activity is a dead end for LinkedIn.
Short and clear:
Profile = person
Company page = organization
Both fulfill different functions in the algorithm. You need both if you want to use LinkedIn seriously.
Page without admin plan
Empty description
Wrong industry
no logo
never post again
The result: The page exists - but does not perform.
Is it free to create?Yes. Creating a LinkedIn company page is free of charge.
Who can create a LinkedIn Company Page?Anyone with an active, verified LinkedIn profile.
Can I create multiple company pages?Yes, as long as they represent different organizations.
Can I edit the page later?Yes. Name, description, admins and content are customizable.
Creating a LinkedIn company page takes less than 15 minutes, but it is only effective if it:
is set up properly
is used regularly
is embedded in a marketing or communication logic
Otherwise it remains what many are: an empty business card in the LinkedIn universe.