You see them in LinkedIn Analytics. You compare them with other profiles. And at some point the question comes: What is actually a good LinkedIn engagement rate? Short answer: š It depends. Long answer: š That's what this is all about. No gloss, no motivational figures, but a sober classification.
The LinkedIn engagement rate describes the relationship between interactions and the visibility of a post.
It does not show how big your account is, but rather
how strongly people react to your content.
Typical interactions:
Likes
comments
shares
Clicks (depending on the calculation)
The engagement rate is a relative key figure, which is precisely why it is so often misinterpreted.
The most common formula is
Engagement rate = interactions / impressions Ć 100
Example:
2,000 impressions
60 interactions
š Engagement rate = 3 %
LinkedIn itself does not always display the rate explicitly - it is usually derived from analytics data.
Now to the core.
under 1 % ā low
1-3 % ā solid
3-6 % ā good
over 6 % ā very strong
But: These figures are not an evaluation without context.
The LinkedIn engagement rate depends heavily on
Account type (private profile vs. company page)
Reach
industry
Content format
Target audience
Posting frequency
A small account with 500 followers can easily reach 6-8%, while a large corporate account with 50,000 followers is more likely to reach 1-2%.
Both can be "good".
often higher engagement rates
Personal context
Discussions more likely
usually lower rates
more reach, less proximity
more information-driven
LinkedIn engagement rate company page:
0.8-2% is often normal
anything above that is already strong
A common mistake:
High engagement rate = successful content
Not necessarily.
Problems:
High rate with very low impressions
Engagement without strategic benefit
Interactions without clicks or leads
Engagement rate shows reaction, not result.
Engagement rate: How much people interact
Click-throughrate (CTR): How many actively move on
A post can:
have a high engagement rate
but hardly generate any clicks
Or vice versa.
Both metrics measure different things.
Use the LinkedIn engagement rate for:
Comparing similar posts
Trend monitoring over time
Rough content evaluation
Do not use it for:
Ego comparisons
single post evaluations
absolute judgments of success
"My rate is low, my content is bad" ā
"High rate = algorithm loves me" ā
"Others have more, so I'm doing it wrong" ā
The engagement rate is a signal, not a judgment.
What is a good LinkedIn engagement rate?Depending on the account type, usually between 1 and 3 %. Anything above that is strong.
How do you calculate the LinkedIn engagement rate?Interactions divided by impressions Ć 100.
Is a high engagement rate always good?No. Without reach or target reference, it says little.
Difference between engagement rate and click rate on LinkedIn?Engagement measures interaction, click rate measures action.
The question "LinkedIn engagement rate: what is good?" has no fixed answer.
Good is when:
Your rate remains stable or increases
it fits your goal
it makes sense in relation to your reach
Everything else is a numbers game.