Measuring LinkedIn reach is a topic that sounds simple - until you land in LinkedIn Analytics and realize: LinkedIn doesn't always call things what you would call them. Reach, impressions, views, post impressions, profile visitors ... all somehow "visibility", but not the same thing. Here you get practical instructions: where to find what, what it means, and how to evaluate it reasonably cleanly - without buzzwords.
LinkedIn often refers to impressions in the interface (and less often explicitly to reach).
For many users, however, "reach" means
How many people have seen my content
LinkedIn usually provides you with this:
Impressions = how often something was displayed
partly views (e.g. for video/document)
indirectly profile visitors and follower growth as a result
In other words: If you want to measure LinkedIn reach, you almost always measure impressions as the main signal in practice.
If you want to know how far an individual post has reached, go directly to the post.
Open LinkedIn (desktop is clearer)
Go to your profile or the feed
Search for your post
Click on "Show Analytics" under the post
Look at impressions
This is the reach reality for posts: Impressions are your "seen" counter.
LinkedIn also shows a rough reach overview at profile level.
Open profile
Scroll down to the "Analytics" section
There you will see (depending on your account)
Post impressions
Profile visitors
Search queries
This is not a post level, but an overview over a period of time.
If you manage a page, there is a separate analytics section.
Open the company page (as admin)
Select the "Analytics" menu item
Open the Posts / Updates section
Viewimpressions and progressions
The same applies here:
Reach = mostly impressions
Also interesting: Follower growth and page visitors
Yes, it works in the app - but desktop is much cleaner.
In the app:
Post analytics mostly visible
Fewer filters, fewer period views
On the desktop:
better navigation
Better filters (time period, comparison)
less "where is this now?" frustration
If you want to seriously evaluate: Desktop.
This is the most common confusion.
Impressions: how often a post was displayed
Reach: how many individual people were reached (unique)
LinkedIn usually shows you impressions, not unique reach.
Meaning: 👉 You can only estimate reach indirectly 👉 Impressions are the practical default value
If you don't just want to "look at numbers", you need context.
Meaningful questions:
Which posts have above-average impressions?
Which posts have good impressions but hardly any clicks?
Which formats consistently attract visibility?
Always combine reach with:
Clicks
engagement
Engagement rate, if applicable
Reach without response is just visibility.
A few sober rules:
A post is not a trend
Only compare similar content
Period > single value
Outliers are normal
A post can have 10× as many impressions as the rest - and still not be a reliable basis for learning.
Many people jump straight to "Increase LinkedIn reach", but without measurement, this is just actionism.
When you measure, you see
which topics generate reach
which formats perform
when your audience reacts
Only then does optimization make sense.
Where can I see my LinkedIn reach?For posts under "Show Analytics" (impressions). For profile/pages in the Analytics areas.
How can I measure my LinkedIn reach?Via impressions per post and via profile/page analytics over time.
Measuring LinkedIn reach app or desktop - which is better?Desktop is better because you have more filters and an overview.
What is the difference between reach and impressions on LinkedIn?Impressions are total impressions, reach would be unique users - LinkedIn mostly shows impressions.
Measuring LinkedIn reach is not rocket science. LinkedIn just makes it unnecessarily unclear because it rarely says "reach".
If you stick to it:
Posts → Analytics → Impressions
Profile/Page → Analytics section → Time period & history
Always evaluate reach together with clicks/engagement
... then you have a useful basis.
Not perfect, but at least reproducible.