In 2026, Social AI works best as a assistent: AI creates drafts, variations, and structure—while you review, adapt, and approve. Get 25 field-tested prompts for Instagram, LinkedIn & TikTok, plus a 6-step process, a brand-safety checklist, and workflow tips for using them inside social media management software.
Introduction
Social AI is no longer a trend in 2026, but a productivity lever if you use it correctly. The right way means: AI supports you as an assistant and provides drafts, variations, structure and ideas. But: you check, adapt, approve and ensure that tonality, brand rules and compliance are adhered to.
This article gives you 25 tried-and-tested prompts for Instagram, LinkedIn and TikTok - plus a simple process for integrating them neatly into your workflow in social media management software.
Typo sentence: Even if you type "socail/sociela/sociak ai" - it means social ai.
Social AI can: brainstorm faster; shorten or lengthen texts; improve hooks; create variants for A/B tests; adapt content for different channels.
Social AI cannot: "automatically" guarantee your brand voice; back up legal statements; verify product promises; take over crisis communication without human approval.
1. define the goal (reach, leads, community, support)
2. give context (target group, offer, tonality, no-gos)
3. use prompt (from the templates below)
4. check result (facts, tone, claims)
5. release (workflow in the tool)
6. learn (what performed? customize prompt)
Pro tip: Save the best prompts as templates in your social media manager tool/app (or document) so that the team works consistently.
How to use the prompts: Replace the placeholders in the square brackets.
Hook variants: "Write 10 Instagram hooks (max. 10 words) on [topic] for [target group]. Tone of voice: [tone of voice]. Output the hooks as a numbered list and vary the hook types (curiosity, benefit, contrast, problem, social proof)."
Carousel structure: "Create an 8-slide carousel outline on [topic]. Slide 1: Hook, Slide 8: CTA. For each slide: (a) headline max. 8 words, (b) 1-2 short sentences max. 20 words, (c) visual cue (icon/diagram/example)."
Caption in Brand Voice: "Write an Instagram caption for [post content] in the style of [Brand Voice]. Structure: 1 hook line, 2-4 short paragraphs, 1 concrete added value, 1 question at the end. Optional: max. 2 matching emojis, no hashtag blocks."
Comment trigger: "Formulate 5 caption endings that encourage comments (without baiting/manipulation). Topic: [Topic]. Each option should (a) contain a clear question or prompt and (b) lower a small hurdle (e.g. 'Answer with 1 word...') - without pressure."
Hashtag clusters (carefully): "Give 3 hashtag clusters (8-12 hashtags each) for [topic] in [language/region]. Per cluster: 2-3 broad, 3-5 medium-specific, 2-4 niche hashtags. Avoid spam, irrelevant trends and banned/flagged hashtags."
Reel script: "Write a 20-30 sec reel script on [topic] with hook, 3 points, CTA. Output separated into: (a) spoken script, (b) on-screen text per scene, (c) b-roll/shot ideas, (d) editing cue (tempo/jump cuts)."
UGC brief: "Create a UGC brief for creator: product [X], target [Y], audience [target audience], tone [tone of voice]. Contains: Key message, do/don't, 5-shot shot list (hook/problem/solution/proof/CTA), no-go claims (e.g. no cure/guarantee promises), delivery format (9:16, length, subtitles yes/no)."
Community responses: "Give 5 draft responses to the comment: [comment]. Tone: friendly, clear, de-escalating. Rules: no promises, no escalating discussion, maximum 2 sentences + optional 1 query. If useful: 1 variant with 'thank you + context'."
Posting plan: "Suggest 12 Instagram post ideas for 4 weeks, mixed: reels/carousel/story. Goal: [goal]. Give per idea: format, topic/angle, hook idea, CTA, effort (low/medium/high) and what content goal (reach/trust/leads)."
Thought leadership post: "Write a LinkedIn post (1,200-1,800 characters) on [thesis], incl. example from [industry]. Structure: strong first line, clear paragraphs (max. 2-3 lines), 3-5 bullet points, end with a question. No buzzword bingo, no sales pitch."
Story framework: "Create a LinkedIn post according to structure: Problem → Turning point → Learning point → 3 takeaways → Question. Use specific details (without confidential info). Tone: [tone of voice]. Optional: 1 short 'counter-sentence' that makes you think."
Carousel for LinkedIn: "Give a 6-slide LinkedIn carousel structure on [topic] incl. slide texts (short). Per slide: Headline max. 7 words + 1 supporting line max. 18 words. Slide 6 ends with a clear CTA (comment/save/follow)."
Comment strategy: "Formulate 10 meaningful comments on posts about [topic] that provide added value (no sales pitch). Mix: 3 agreeing-expanding, 3 constructive-critical, 2 practical mini-examples, 2 clever queries. Max. 2-3 sentences per comment."
Post variants: "Create 3 variants of the same LinkedIn post: analytical, emotional, pointed. Content: [text]. Keep core message, but change hook, rhythm, choice of words and CTA. Each version with a different closing question."
Case study short post: "Write a LinkedIn short case: initial situation → measure → result (without figures) → learnings. Add 1 'What we would do differently'. Tone: clear, credible, without exaggeration."
Employer branding: "Write a LinkedIn post from the employee's perspective: [role], topic [everyday life], tone: authentic. Contains: 1 concrete situation, 1 learning moment, 1 tip for others, final question. No empty phrases, no marketing language."
Compliance check: "List potential risk phrases in this text and suggest neutral alternatives: [text]. Categorize by: (a) absolute promises, (b) comparison/superiority, (c) legally sensitive claims, (d) sensitive topics. Give 1 safe alternative for each."
Hook generator TikTok: "Give 15 TikTok hooks for [topic], spoken for a maximum of 2 seconds. Output them in 3 groups (curiosity/problem/benefit) and pay attention to simple, spoken language."
Script with pattern interrupts: "Write a 30-second TikTok script for [topic] with 2 pattern interrupts. Output: (a) Spoken script with timestamps (0-3s, 3-10s, 10-20s, 20-30s), (b) on-screen text, (c) interrupt #1 and #2 (e.g. change of perspective, prop, surprising statement)."
Plan series: "Develop a 5-part TikTok series on [topic]. Each episode: Hook + 1 learning point + CTA. Also give: series title, recurring format (e.g. 'myth vs. truth') and a clear order (part 1→5)."
Trend adaptation (safe): "Suggest 5 ways to adapt a trend to [topic] without copyright/trademark risk. For each idea: trend mechanics (e.g. 'duet/green screen/cap cut style'), own original audio/voiceover approach, and how you subtly incorporate branding."
Creator moderation: "Create 10 draft answers to common questions on TikTok videos about [product/service]. Rules: short, helpful, non-defensive; ask a question if necessary; no untenable promises. Mark 2 replies as 'suitable for heated comments' (de-escalating)."
Comment-to-video: "Convert this comment into a video concept (hook, 3 scenes, CTA): [comment]. Give per scene: goal (why this scene), on-screen text, plot, one sentence of spoken script."
Storyboard: "Give a 6-frame storyboard with on-screen text for [topic]. For each frame: camera angle (close/half/wide), action, on-screen text (max. 8 words), transition (cut/zoom/matchcut)."
Algorithm check (content): "Optimize this script for clarity, pace, repeatability. Topic: [text]. Deliver: (a) streamlined version, (b) highlighted places for emphasis/pauses, (c) 2 alternative hooks, (d) 1 variant with shorter sentences for faster delivery."
Note: Nobody knows Instagram's or TikTok's algorithm "perfectly". Social AI helps you to formulate and structure - performance comes from testing.
Before you release an AI draft: Are the facts and terms correct? Are promises/claims formulated neutrally? Does the tone match the brand voice? Are sensitive topics correctly categorized? Is the CTA realistic and not overbearing?
Example 1: More context = better captions. Bad: "Write a caption about product X." Better: Target group, problem, tone, no-gos, CTA.
Example 2: Schedule approvals. Use your social media management tool to send the AI draft directly to the approval workflow (Marketing → Brand → Legal) instead of losing content "between chats".
If you really want to use Social AI productively in 2026, start small: choose 5 prompts from this article; build them into your social media management software setup as templates; define approvals, roles and no-goes.
If you are evaluating a tool for this: Luceena can serve as an example because you can usefully combine feature categories such as calendar, roles/permissions, approvals, analytics and AI copilot support.