Finding social media statistics sounds like a simple task. But it only is if you know where to click, which account you have and which view is meant. Many people are not looking for an explanation, but for the location. That's exactly what this is about. No marketing blah-blah. No KPI deep dive. But rather: Where are my numbers?
Not everyone means the same thing.
What is usually meant is:
Reach
impressions
engagement
clicks
Followers
Performance of individual posts
So: Analytics, insights, key figures - no matter what the platform calls it.
Before you search:
Instagram: Business or creator account
Facebook: Page (not private profile)
LinkedIn: Profile (limited) or company page
Private account = hardly any statistics. This is intentional, not a bug.
Open profile
Menu (≡) top right
Select"Insights"
There you will find:
Reach
Impressions
Interactions
Follower development
Posts, stories, reels
👉 F inding Instagram statistics almost only works in the app. Desktop is limited.
Insights missing → wrong account type
Numbers delayed → normal
Individual posts without data → also normal
LinkedIn makes a clear distinction between profile, posts and company pages.
Open profile
"Analytics" section
Profile visits, post impressions, search appearances
Limited, but available.
Own post
"Show analytics" under the post
Here you can find:
Impressions
clicks
Engagement
Demographic data (rudimentary)
Open company page
"Analytics" in the admin menu
There:
Visitors
Followers
Content Performance
Reach & Engagement
👉 F inding LinkedIn statistics works most reliably on the desktop.
Facebook is old, complex and renamed.
Open Facebook page
Meta Business Suite or Insights
Select performance data
You see:
Reach
Interactions
clicks
Page growth
Post performance
App and desktop are very different.
Wrong account (profile instead of page)
No admin access
Business Suite overwhelmed
Facebook Analytics is not a place, but a labyrinth.
Short version:
App: fast, limited, confusing
Desktop: more complete, more stable, easier to filter
If you want to seriously evaluate: Desktop.
The most common reasons:
Wrong account type
No admin or page access
Wrong area (profile vs. post)
Data delay
App error
Usually not a technical defect. Usually an access or structural problem.
Cross-platform - no.
Each platform:
own dashboard
own terms
own logic
This is precisely why so many people search for "find social media statistics " - not for analysis.
If you're looking for your numbers:
right platform?
Right account type?
Profile, post or page?
App or desktop?
Do you have admin rights?
If everything fits, the statistics are there. If not, you can search for a long time.
Where can I find my social media statistics?In the respective Analytics or Insights areas of the platforms.
Why can't I see any statistics?Mostly because of the wrong account type or missing rights.
App or desktop - which is better?Desktop, almost always.
Are the figures always up to date?No. Delays are normal.
Social media statistics are there, they are just poorly hidden, fragmented and named differently.
If you know
where to look
which area is meant
which account type is required
... then "finding" is no longer a problem.
Not elegant, not user-friendly, but a reality.